Nikon shaking up the Pros

Olà.

Yeah, here it is, the D4, Nikon’s flagship, better, faster, video, wireless …

But what’s happening?

  • The amateurs would step into the queue if they had the cash, but already fear they can’t even afford the smaller sibling D800 that’s about to come out soon.
  • The Pros are split in proclaiming the death of the DSLR , just lining in as it’ll be paid by their agency, or switching to mid-format Mamya 645, etc.

Don’t they all tell you it’s about capturing light, having the right lenses, opening your mind to the situation? What is causing them so many headaches, then looking at the D4?

As an average hobbyist with a few Pro contacts I can say, most the Pro’s are not that wealthy, they face the same struggle to cash in for the over 6.000 USD this will need to be invested, while fearing the daily battle of faster, better, etc. The current situation can be subsumed by panic.

And – although much philosophical dispute has started whether this is really the last big DSLR, I can assure everybody, this market with this huge choice of great lenses will not get eradicated that easily, by whatever technology that is around the corner, i.e. Nikon V1.

MF will remain a niche, perfectly played by the Leica brand and their wannabees.

Tech innovation will try to create a new eco-system to sell the complete set of bodies, lenses, accessories, again and again.

The customer decides if he’s willing to ditch his expensive DSLR lenses to buy not so excellent small-format lenses, cheap at consumer level, as expensive for the pro-sumer level.

He will decide in favor of the new system, as I can hardly remember a long-term customer acceptance of an adapted approach, where legacy systems will be connected to new systems via an adapter. Marketing will drive that pivot with “features”.

I’m old-fashioned, I’d like to stick with the still evolving DSLR lenses program. I’ll be testing and waiting for a mini-pro Nikon 1 body, until there are M-adaptors or Pro-quality lenses available to it, to create current full-format quality with such a small body.

Until there’s a new generation of cameras of the higher end, that use great software to get most out excellent lenses, saying goodby to the old what “lens” sees is what you get approach.

The future is with the camera-integrated AI-“Photoshop” firmware (more than ever before) to level-out small-chip low-light shortcomings, and extensive sharing capabilities attached to a superb lens. No need for a large flash, by then.

Bom dia,

CR

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